◂ March 2025Webinar: Crisis Communications - Responding to Critical Events with Confidence
Presented by Kelli Luneborg-Stern of Trifecta Public Strategies
A crisis can sneak up on us and catch us off guard. If we are not prepared and approach the event like it is out of control, it will most definitely get out of control. Our response and approach dictate the level to which these events can be quickly resolved or create a public embarrassment. There are things we can do to mitigate negative outcomes. You actually already know most of what I will teach you, you just don’t understand how to leverage it in a critical event. In this session you will learn:
Webinar: Crisis Communications - Responding to Critical Events with Confidence3/27/2025

A crisis can sneak up on us and catch us off guard. If we are not prepared and approach the event like it is out of control, it will most definitely get out of control. Our response and approach dictate the level to which these events can be quickly resolved or create a public embarrassment. There are things we can do to mitigate negative outcomes. You actually already know most of what I will teach you, you just don’t understand how to leverage it in a critical event. In this session you will learn:
- How to identify an event that can escalate into a critical situation.
- How to call it what it is – a crisis.
- How to write a media statement.
- How to manage the event in your building and with multiple audiences.
- How to write talking points
- The 10 rules for a crisis response.